Choosing the Right Type of Digital Download

Ready? Let’s get intentional with what you’re selling.

So, you’ve got your site, you’ve got your spark — now it’s time to get strategic. One of the most important (and often overlooked) steps when selling digital content is deciding what kind of digital product you’re actually going to offer.

And no, you don’t need to have it all figured out right this second. But what you do need is clarity. The kind of clarity that makes creating, marketing, and selling your digital download feel aligned and ease-filled — not overwhelming.

Let’s break it down.

🎯 What Is a Digital Download, Exactly?

A digital download is anything your customer can access immediately online after purchase — no shipping, no physical inventory, no stress. We’re talking instant value, delivered with just a click.

The beauty of digital products? They’re infinitely scalable. Create once, sell forever.

But not all digital products are created equal — and that’s where this chapter comes in.

✨ The Most Popular Types of Digital Downloads (and Which One Fits You Best)

Here are a few categories that work beautifully when selling content on WordPress and appeal to different kinds of creators, educators, and entrepreneurs:

1. Ebooks + Workbooks

   These are amazing if you have knowledge to share and love writing, teaching, or guiding people step by step. Whether it's a guide, checklist, or workbook — if you're a coach, service provider, or creative educator, ebooks are your BFF.

   💡 Best for: Thought leaders, wellness coaches, business mentors, or anyone who wants to package expertise into something beautiful and bite-sized.

   
   

2. Printable Templates + Planners

   Think: wedding checklists, content calendars, budgeting spreadsheets, journaling prompts, or weekly meal plans. If it can live in a PDF or Canva template and be printed at home — it’s a win.

   💡 Best for: Organizers, educators, lifestyle bloggers, or anyone with a flair for functional design.

   
   

3. Stock Photos or Design Assets

   Got an eye for design or a talent behind the lens? Digital creatives can sell styled stock photos, icon sets, logos, presets, or mockups. These are gold for fellow business owners building their own brands.

   💡 Best for: Photographers, graphic designers, or creative entrepreneurs with a visual product.

   
   

4. Audio Downloads

   Whether it’s a guided meditation, a voiceover track, or even a mini audio course, sound-based downloads are a unique and powerful way to serve your audience — especially in wellness or education spaces.

   💡 Best for: Mindfulness coaches, podcasters, or educators with great vocal delivery.

   
   

5. Video Tutorials or Mini Courses

   Video is where trust is built fast. If you’re great on camera (or don’t mind narrating a screen share), short-form video content or tutorials can be a highly valuable product.

   💡 Best for: Educators, course creators, service providers — basically, anyone who teaches better showing than telling.

   
   

6. Membership Files or Subscription Bundles

   Recurring revenue? Yes, please. You can sell access to a monthly bundle of digital goodies — like planners, templates, or lesson plans — and build a loyal customer base along the way.

   💡 Best for: Creators with a content bank or new resources to share regularly.

🛠️ Choosing Your Digital Product: A Quick Litmus Test

Here’s how to narrow it down:

• What do you already create naturally? (Templates, guides, videos, etc.)

• What does your audience ask for?

• What lights you up? (Because if you love it, you’ll stick with it!)

• What solves a real problem? Bonus points if it makes your audience’s life easier today.

Don’t overthink it — your first digital product doesn’t need to be your forever product. It just needs to start.

💬 Pep Talk: Start Small, Stay Consistent

Friend, the first version doesn’t need to be perfect. In fact, it won’t be. And that’s okay. The goal isn’t to launch a massive catalog overnight — it’s to pick one aligned product, launch it with heart, and learn as you go.

WordPress gives you the foundation, but YOU are the magic. Lean into what you know, trust your process, and build something that reflects your unique voice and value.

🚀 Your Next Step

Grab a notebook (or your favorite digital notes app) and jot down:

• 3 ideas for digital products you could create

• 1 product you feel most excited to try first

• What tools or content you already have that you could repurpose

Keep going — your digital storefront is coming to life.

Ready to get started selling your content online? Download my free launch checklist.