✍️ Blogging with Wix: What’s Good?

You can use Wix for blogging and SEO, especially in the early stages. It’s gotten a lot better in recent years. That said, there are some limitations to keep in mind, especially if you’re planning to make blogging a core part of your strategy.

Let’s break it down:

✅ Pros:

• Easy to Use: The blog editor is clean, intuitive, and beginner-friendly.

• Custom Blog Layouts: You can design blog pages with Wix’s drag-and-drop tools.

• Categories & Tags: Basic content organization is built in.

• Built-in Comments + Social Sharing: Works out of the box.

  
  

🔍 SEO Tools:

• Wix offers:

  • Custom meta titles & descriptions

  • Alt text for images

  • Canonical tags

  • SEO patterns for templates (so blog posts follow a clean URL structure)

  • Integration with Google Search Console

  • Fast-loading templates and automatic caching (good for Core Web Vitals)

⚠️ Wix Blog Limitations for SEO-Heavy Strategies

If SEO is going to be a major growth engine (like building traffic from Google for keywords), here’s what to consider:

❌ URL Structure Is Fixed

• URLs will be like yourdomain.com/post/blog-title

• You can’t customize it to something like yourdomain.com/blog/blog-title without workarounds.

❌ Limited Advanced SEO Plugins

• You don’t have access to tools like:

  • Yoast SEO

  • RankMath

  • Structured data generators (Schema)

• Less flexibility in managing redirects, sitemaps, and taxonomy

❌ No Real Content Hierarchy

• You can use categories and tags, but you can’t create complex content silos or hubs easily (e.g., yourdomain.com/email-marketing/guides/step-by-step)

❌ Slower Content Publishing at Scale

• If you plan to publish lots of blog posts (say, 50–100+ over a few months), Wix’s blog management system starts to feel clunky.

🧠 TL;DR: Should You Use Wix for SEO + Blogging?

Scenario	Wix is Good	Consider WordPress
Blogging to start getting some organic traffic	✅	—
Writing 1–2 posts per week consistently	✅	—
SEO is a main growth strategy	⚠️	✅
Building content silos or topic clusters	—	✅
Planning 50+ blog posts over time	⚠️	✅
Wanting full control over meta, schema, breadcrumbs	—	✅

💡 Pro Strategy:

If you want to stick with Wix but really lean into SEO, you can:

• Create pillar blog posts with strong internal links

• Use keyword tools like Ubersuggest, Ahrefs, or Keywords Everywhere

• Install Google Search Console + Google Analytics from day one

• Optimize every post with focus keywords, internal links, and meta data

• Keep your load speed and mobile experience solid (Wix helps with this automatically)

If you'd like, I can help you:

• Build a content calendar for SEO posts

• Choose blog topic clusters that lead to your gated downloads

• Create a Wix blog SEO checklist to follow for each post

  
  

Which would you like help with next?